CFDA RUNWAY360 x DARA SENDERS

WHEN HARD WORK PAYS OFF IN A VERY EXCITING WAY!

As a fashion designer being recognized by the Council of Fashion Designers of America is an absolute career dream, goal and achievement. So, when the day came I got an email from the CFDA asking me to be part of their new platform Runway 360  - and be part of an innovative collection of leading up and coming American designers only after one seasons since its launch and two years since our official company launch, we were overwhelmed with gratitude, shock and excitement while I was jumping and dancing around my apartment. This was a major career moment I will always remember.

Dara Senders is humbled by the opportunity this will afford our brand and we cannot wait to showcase our upcoming collections with all of you directly from CFDA RUNWAY360!

OFFICIAL INFO ABOUT CFDA RUNWAY360

In a year during which the American fashion industry is experiencing unprecedented challenges, the CFDA has developed a multimedia industry resource to support designers and further its mission of strengthening the impact of American fashion in the global economy.

RUNWAY360 is an innovative digital platform developed to support designers by bringing together every aspect of a collection launch. It incorporates key aspects of the designer business, from show to press, sales, and consumer activations, to provide the industry with a dynamic tool to experience the best of American fashion.

Designers will be able to present their collections, providing each participating brand with a modular page for their storytelling and digital activations. The portal will support AR/VR, 360-degree capabilities, live video streams, e-commerce extensions, consumer shopping features, and social media integrations. RUNWAY360 allows designers to host virtual press conferences and showrooms, share press kits, release collections, and display products to the public, or exclusively with buyers and press.

The 360-degree platform is seasonless and will serve the industry year round.

XOXO,

Dara Senders