Plus size fashion has been gaining more and more attention in recent years, and for good reason. It's an important movement that promotes body positivity and inclusivity. Plus size fashion is all about creating clothing that celebrates curves and an extended range of body types. It's about empowering women of all shapes and sizes to feel confident and beautiful. This is what we aim to to at Dara Senders, too.

One of the most significant benefits of plus size fashion is that it's more accessible than ever before. More and more designers and mass & specialty retailers are starting to understand the importance of inclusivity; adding a broader range of sizes to cater to a more extensive customer base. This not only means that more women can access fashionable clothing, but it also means that plus size women no longer have to compromise on style in order to find something that fits. With that said, the industry still has a long way to go to completely be size inclusive, where the terms plus size and straight size fashion are a thing of the past.

The fashion industry has long been criticized for promoting an unrealistic and unhealthy beauty standard. Ironic since in history larger, curvier women were once thought of as the most chic, glamorous and style icons. Why has it reversed so much over time? Its easy to see that beauty comes in all shapes and sizes however society can be harsh on people who don't fit the so-called "ideal" body type, and this can lead to feelings of shame, anxiety, and low self-esteem. By promoting plus size and size inclusive fashion as a norm, we are sending the message that every body is beautiful and worthy of love, respect, and the birthright of dressing to the nine's!

Size-inclusive fashion celebrates the diversity of body shapes and sizes, creating clothing that caters to a wider range of people. This inclusivity allows for a greater representation of individuals who have been left out of mainstream fashion due to their size. (how crazy is that? Being left out just because you don't fit the pattern? Shameful, we thing!)

Size-inclusive fashion also promotes body positivity and self-love. By creating clothing that fits all body types, it encourages people to embrace their bodies and feel confident in their own skin. This is a significant step towards dismantling unrealistic beauty standards that have long been perpetuated by the fashion industry.

Another aspect that makes size-inclusive fashion beautiful is the creativity it inspires. Designers who create size-inclusive clothing like Dara Senders are often more innovative and experimental, playing with different cuts, fabrics, and designs that cater to a broader range of sizes. This leads to a more diverse and exciting fashion landscape, where people can express their individuality and personal style.By embracing inclusivity, designers and retailers are sending the message that everyone deserves to feel beautiful and represented in the fashion industry. This creates a more diverse and accepting society, where people are not judged by their their size.

In conclusion, size-inclusive fashion is important because it celebrates diversity, promotes body positivity, inspires creativity, and encourages social change. It's a movement that is making fashion more accessible, more empowering, and more fashionable in every sense of the word.

The Dara Senders Team.


  • Olivia

    I just saw this post come up in my email and had to read it. I sent it to my friends, too! I am so happy you wrote this blog because I have been trying to explain to my skinny friends why I feel so unheard and unseen in stores and stuff.

    I’m a size 20/22 (depending on the brand sometimes I’m a 24 if they even go that high), I live in Florida and can’t handle the difficulty it is shopping for clothes. I wish you had a physical store or were in Bloomingdale or something because I would shop your brand all the time! How can we make this happen? :-D Anyway, the items I have from you are amazing. I just would rather shop in person because I don’t like to shop online! Sorry for rambling. I’m just so happy with this post!


  • Angie


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