ABOUT THE LABEL
PARIS MADE - NYC HEART
All women, no matter their shape and size deserve to feel and look fashion forward, sophisticated and beautiful every day! This is what New York fashion designer Dara Senders has set forth to achieve with the creation of her Women’s Luxury Contemporary, Size Inclusive clothing label; from size SMALL to 3XL. The collection is tailored to fit all women and their curves, petite or grand, short or tall beautifully and effortlessly. “This is not a plus size collection, but a collection to fit all women!”
After years of extensive research of women’s silhouettes and how all types of clothing are made internationally; two years ago Dara landed in Paris, France where she found a team of highly talented couturiers to assist in her collection’s development and goal to fit all body shapes properly. The dreams of well-made, high quality and beautiful clothing for women of all shapes and sizes is no longer a dream, it is now a reality! Dara Senders, a Made in France label is sewn to perfection finished with a high attention to detail. Each design is constructed with the utmost quality and the most refined fabrics and embellishments, such as luxurious crepes, twill, satin, chiffon, glass crystals and sequins which have all been meticulously sourced and hand-chosen from across the globe - mainly the USA, France, Italy, Morocco, Turkey, and Japan.
The philosophy behind Dara Senders is for all women no matter their dress size and proportions to simply feel glamorous with a pop of sass, class, and fun. Dara appreciates that women love to evolve with fashion and not stay behind the times because most luxury and contemporary designers do not find it equally important to design for curvier physiques as they do for the straight sized physiques “Why should women have to compromise looking their best because their physical proportions may be different from most fashion label's fit standards? In my mind there is no standard! If you are petite or tall you can range from the smallest dress size to the largest! All women’s bodies are not shaped equally and that is a very beautiful thing!”
Dara is determined to rid the fashion industry of sizing segmentation – straight size vs. plus size. She believes that all contemporary and luxury brands should offer their collections in a more inclusive size range which will match a broader audience. “Women who wear a larger dress size should not have to result in shopping at fast fashion retailers to obtain fashionable clothing. Clothing that is not made to perfection and that will not withstand the test of time. Plus, when sizing up - most “plus size” departments at most high end retailers have a selection that is traditionally matronly and shaped like a box. Who is shaped like a box? Well, a box!”. Dara believes that all women of all shapes should be able to shop for the same clothing and feel confident, age appropriate and most of all feel extraordinary about wearing it! After all, at the end of the day isn’t fashion supposed to make one feel great about themselves?
ABOUT THE DESIGNER
Dara Senders, born in 1988 in New Jersey started her entrepreneurial career in fashion at the young age of 15; selling her hand-knitted scarves to those in her town and beyond. This lead to an invitation to New York Fashion Week where she gained the fondness of Fern Mallis who allowed Dara to be the first and only non-college student to volunteer at NYFW. During her education at The Fashion Institute of Technology (FIT) in New York City she interned for Carmen Marc Valvo and Bill Blass in design, sales and public relations. She was also a corporate charitable fashion and entertainment event producer for many prominent charities in NYC. Dara received her Bachelor’s Degree in Fashion Merchandising Management with a concentration in Product Development in 2012. Since then Dara has been heavily active and involved within the fashion industry as a fashion and lifestyle journalist, and accessories designer. You may recognize her as a fashion and lifestyle influencer from her blog “The Style Senders”. As a designer and influencer Dara has been featured in many prominent publications such as, Nylon Magazine, E!, Fox News, Refinery 29, WhoWhatWear, The Zoe Report, Glamour Germany, and MTV, to name a few. Dara's devotion and love for the fashion industry is never ending which allows her creativity to constantly develop new and exciting ideas with an entrepreneurial spirit.